Microsoft Commercial
https://www.youtube.com/watch?v=_YISTzpLXCY
In this commercial we get a bunch of perspectives from children with physical disabilities who cannot play video games like all the other kids. Then we get to see all of them unboxing the new Microsoft Adaptability controller for the Xbox which allows them to play their counsel like all the other kids. The author "Microsoft" executed this commercial perfectly by giving us the perspectives from some kids who live with a disability rather than just displaying the product. The audience for this commercial is anyone with a physical or mental disability that enjoy playing video games. This allows them to play along with everyone else. Also the parents of children with a disability so that they can give the opportunity to play with their friends when they couldn't before. I think that the strongest aspect of this commercial is the children that they interview. It really puts the use of the adaptive controller into perspective.
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